Report
How SMBs are primed to embrace automation and supercharge productivity
A report based on a survey of more than 1,000 U.S. SMBs on how they viewed and projected to use automation in their day-to-day.
Excerpt from report published by airSlate, 2023.
Long-form Content
LogMeIn Pillar Page
As an overarching strategy to target a new audience, this pillar page served as a detailed guide around operational maturity.
Excerpt from LogMeIn Pillar Page
ConnectWise Metrics Pillar Page
This was part of an SEO strategy to rank for specific keywords with specific audiences. Within 60 days of going live, we had exceeded our ranking goal.
Excerpt from ConnectWise Pillar Page
Blog Posts
Excerpt from Instapage blog post
Case Studies
Video Content
Zumba Stories
During my time at Zumba, I flew around the country, meeting instructors and capturing their stories on camera. This initiative was directly responsible for hundreds of instructor training registrations. Here’s one story.